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Red Robin_ Summer of Yummm Campaign & Tour
Date
July -August 2023
This summer, Red Robin embarked on a coast-to-coast tour with eye-catching, mouth-watering, prize-inducing activation experiences to kickstart the launch of their Bigger, Juicier Burgers campaign.
Stop #1 - Denver, CO (July 28-30): We kicked off the tour with two nights outside the Colorado Rockies main gate entrance before an afternoon at a local Red Robin in Highlands Ranch, CO.
Stop #2 - Seattle, WA (August 4-6): Our second stop brought us west with two days at the Seattle SeaFair followed by a Sunday stop at the Red Robin in Federal Way, WA.
Stop #3 - Durham, NC (August 18-20): The final weekend of the tour began with two nights at the Durham Bulls ballpark before closing the tour with a day at the nearby Red Robin in Durham, NC.
The Experience: A variety of custom-built experiences including a bottomless fries pit with a gamification engagement, a 3D oversized burger wall for photo ops, and a recording kiosk to belt out your own version of “Red Robin Yummm”. All these moments serving to complement the hero… 3oz. samples of the new burger served with Yukon chips.
